martes, 29 de junio de 2010
Make a Facebook Page for Your Small Business
BY MERYL K EVANS
Facebook has two types of pages. The first is Facebook Pages, which allow public figures, businesses, or brands a space to share information, interact with their fans and create an interactive forum on Facebook. The other, Groups, focus less on a person, brand or business and more on a shared interest. Unlike Pages, Groups have a 5000-member limit. Pages can tie in with your account or brand, while Groups stand alone. Facebook Pages tend to work better for businesses while Groups do well for non-profits, interests and causes.
While Pages would seem to be the better option for most businesses, they’re really geared toward well-known brands. In this post, I’m going to explain how a small or one-person business can create an effective Facebook Page.
Setting Up Your Page
If you’re a one-person business, rather than creating Facebook pages for your name, consider setting up a Facebook page for the company, product or service name and add keywords to it. People may be more likely to subscrbe to your Page (become a “fan”) when they see the topic that follows the company name. For example, I’m a one-person business, so instead of creating my Page using my name, I used my official company name of “meryl.net.” I then expanded it to show “meryl.net: writing and editing.” Using this approach shows what kind of valuable information people will get if they subscribe to my Page. Not all of us have well-known brands like Coca Cola, Twitter or IBM.
Creating a new Facebook page requires picking a category for your Page. There are three main choices: “Local,” “Brand, Product or Organization” or “Artist, Band or Public Figure.” For my Page, I decided that “Local” was out, as all except one of my clients is located outside of Texas. I could have selected “Artist, Band, or Public Figure.” Not because I think I’m a rock star, but because it has a “Writer” subcategory. However, I decided to go with “Brand, Product or Organization” as it has “Communications” and “Professional Service” subcategories, which are a good fit for me. Take a look at the categories and their subcategories to see where you best fit.
Before Opening for Business
Prior to broadcasting that your Facebook Page is open for business, add some valuable content so people will see the benefits of subscribing:
Share tips on how to do things faster or more effectively with your product or service.
Post how-to videos or screencasts.
Announce free upcoming events or webinars.
Mention if you or someone from your company will be attendin an event for a potential meet up.
Import your blog entries.
If you’re not ready for a page or want to become familiar with Facebook Pages, subscribe to some other pages and visit them regularly. See which ones work, and what makes them better than those that don’t work well. As long as you don’t come across as overly promotional, you’ll do fine.
How does your business or brand use Facebook?
Facebook has two types of pages. The first is Facebook Pages, which allow public figures, businesses, or brands a space to share information, interact with their fans and create an interactive forum on Facebook. The other, Groups, focus less on a person, brand or business and more on a shared interest. Unlike Pages, Groups have a 5000-member limit. Pages can tie in with your account or brand, while Groups stand alone. Facebook Pages tend to work better for businesses while Groups do well for non-profits, interests and causes.
While Pages would seem to be the better option for most businesses, they’re really geared toward well-known brands. In this post, I’m going to explain how a small or one-person business can create an effective Facebook Page.
Setting Up Your Page
If you’re a one-person business, rather than creating Facebook pages for your name, consider setting up a Facebook page for the company, product or service name and add keywords to it. People may be more likely to subscrbe to your Page (become a “fan”) when they see the topic that follows the company name. For example, I’m a one-person business, so instead of creating my Page using my name, I used my official company name of “meryl.net.” I then expanded it to show “meryl.net: writing and editing.” Using this approach shows what kind of valuable information people will get if they subscribe to my Page. Not all of us have well-known brands like Coca Cola, Twitter or IBM.
Creating a new Facebook page requires picking a category for your Page. There are three main choices: “Local,” “Brand, Product or Organization” or “Artist, Band or Public Figure.” For my Page, I decided that “Local” was out, as all except one of my clients is located outside of Texas. I could have selected “Artist, Band, or Public Figure.” Not because I think I’m a rock star, but because it has a “Writer” subcategory. However, I decided to go with “Brand, Product or Organization” as it has “Communications” and “Professional Service” subcategories, which are a good fit for me. Take a look at the categories and their subcategories to see where you best fit.
Before Opening for Business
Prior to broadcasting that your Facebook Page is open for business, add some valuable content so people will see the benefits of subscribing:
Share tips on how to do things faster or more effectively with your product or service.
Post how-to videos or screencasts.
Announce free upcoming events or webinars.
Mention if you or someone from your company will be attendin an event for a potential meet up.
Import your blog entries.
If you’re not ready for a page or want to become familiar with Facebook Pages, subscribe to some other pages and visit them regularly. See which ones work, and what makes them better than those that don’t work well. As long as you don’t come across as overly promotional, you’ll do fine.
How does your business or brand use Facebook?
jueves, 24 de junio de 2010
lunes, 21 de junio de 2010
viernes, 18 de junio de 2010
How do you make sure that you’re constantly ‘growing’?
The Internet is forever. A terrifying prospect, indeed. But if data on the Web has an infinite shelf life, do the same rules and ethics abide as in the real world? They do, says computer programmer and digital artist Zach Gage.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Where does it come from?
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing.
qui dolorem ipsum quia dolor sit amet
vel illum qui dolorem
consectetur, adipisci velit
All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.
Where can i get some?
The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.
jueves, 17 de junio de 2010
martes, 15 de junio de 2010
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