"Hide It, Lock It, or Lose It"

Pencilbox Studios participated in the “Hide It, Lock It, or Lose It” campaign initiated by the City of Dana Point in an effort to reduce property crime (In other words, a campaign to get teenagers to stop leaving their iPods out in the open, where other teenagers will steal them). Pencilbox Studios worked with Real Life Branding on the campaign. Joseph Banuelos and Bill Thompson, Pencilbox Creative Director and Imagery Director respectfully, created the initial concept and final photography. The campaign was a success at Pencilbox Creative Director Kathleen Kaiser’s house. Because of Kathleen’s prior knowledge of the campaign, her vehicle was locked when in one evening all her neighbor’s vehicles were robbed. AHHH, the perks of working in marketing.