The United Nations Development Programme premiered a new PSA with its Goodwill Ambassadors Didier Drogba and Zinedine Zidane to kick off the 2010 FIFA World Cup in Cape Town. Two of the most recognizable names in football call on fans to transfer the same support and momentum they show toward their national teams toward joining the fight against poverty. The spot will be broadcast worldwide during the World Cup.
The United Nations Development Programme premiered a new PSA with its Goodwill Ambassadors Didier Drogba and Zinedine Zidane to kick off the 2010 FIFA World Cup in Cape Town. Two of the most recognizable names in football call on fans to transfer the same support and momentum they show toward their national teams toward joining the fight against poverty. The spot will be broadcast worldwide during the World Cup.
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