The Influence of Good Design.

For the last year Pencilbox Studios has worked closely with Kia Motors to relaunch their national Parts and Service Publication —Momentum magazine.  Reader surveys were conducted prior to and after Momentum's redesign to ensure the publication was on mark regarding content and style.  Pencilbox’s Roxann Pope collaborated with Kia to set baseline reader expectations and to gain further insight into the reader's needs. The feedback obtained provided Kia direction for future publications, showed a desire for more issues, and confirmed that good design works— readership was up 54% following the redesign.