See What Happens When You Give Readers a Gift.

Pencilbox Studios’ Roxann Pope, working with Kia Motors, developed a publication survey program to track Kia associates’ reading habits and informational needs for Momentum magazine. To entice survey entries PBX commissioned a custom painted toolbox by hot rod artist Manuel Reyes as an incentive. A lucky survey entrant won the one-of-a-kind toolbox. The survey results? 96.7% of readers responded to the survey (not sure who that .7 person was) and overall responses were favorable. The ability to prove that good design works is always rewarding.

Survey Results: 89.5% responded that the design, imagery and layout of Momentum magazine is attractive; 94.2% agree the articles are written and presented clearly; 98.4% believe the information provided in Momentum is timely and relevant; 97.7% say Momentum is effective in fostering a sense of pride in being a member of the Kia family; 96.6% agree the publication inspired them to perform at a higher level of customer service and/or parts sales. All good.