The client, Allergan, came to LehmanMillet and said they needed an ad for Breast Cancer Awareness week, completed in 2 days (yes - concepted, shot and laid out in 2 days). The creative team, Pencilbox Studios' Joseph Banuelos and Lindsay Coluccio concepted the ad in one day. The sketch was client approved and a photographer was called to do the shot. Originally, the model was to be dressed in a pink leotard but that was abandoned in favor of a nude shot. The model was placed in at the exact position of the Breast Cancer pink ribbon, the shot was taken (and slightly manipulated). The ad was composed and sent out on time!
Postscript: The ad won a Print Magazine Award.
Beautiful.
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