RDC Lends BEN a Hand

Red Deer Creative has teamed up with BEN to bring their branding up to scratch before their 2010 award ceremony.

BEN, the Ballarat Environment Network, is an umbrella group representing the landcare and environment groups of the South-west region of Victoria. BEN has roughly 80 member groups. BEN:

• Assists groups with environmental activities and increasing memberships
• Raises awareness and improve understanding of environmental issues
• Conducts a range of projects to solve environmental problems
• Promotes the Ballarat Environment Awards
• Encourages communication and networking between groups
• Provides a single voice on issues

BEN actively works with government agencies, non-government organisations, community groups, councils, industry, schools, landcare members, landholders and the general community to achieve improved environmental outcomes.

Keep a close eye on our portfolio for the new BEN Branding!

Scott McGregor :: Broadcom Photo shoot

Can you really control your corporate branding and look? I know the Broadcom Corporation is.

When Broadcom hired us to produce 2 portraits to have for editorial use in the future it seems as if the MarCom Director was thinking his answer if asked was going to be absolutely yes. If some magazine out there was going to use a picture of the Broadcom CEO it was going to be a specific look approved by this brand steward.

Casting for Stiefel Labs Inc.

Over the last two weeks we have been preparing for the Stiefel photo shoot. One of the major milestones for this project is finding the right model, the casting process. In a nutshell it is a test in staying organized with names and contact information and keeping focused while juggling agent personalities and client schedules. This all leads up to a live casting interview, where we take reference pictures and explain the objectives of the client to the potential talent. For this project we held our casting call at the Pencilbox Santa Ana office. Here are some of the pictures.
Next step hiring the favorites and setting the shoot date.

Owl Foundation Production

We were commissioned to shoot portraits for the new Owl Foundation website. It was a cloudy day but Nick Marley and I brought in the sunshine. I absolutely love shooting  CEOs and Presidents of companies they always see the value of a good portrait. They always have great stories and interesting commentary on current business conditions.
In this picture is Greg Burden, really good guy to meet. His company, The Owl Companies have been around since 1919. The rocks in the picture came from his quarry, the building was covered with them. A rock building, unusual for a building in Irvine.

Little Company of Mary Photo Shoot

Another feel good day. We ended up shooting the Healthy Kids Van and some new nuclear imaging equipment.

As always working with these folks at LCM is an experience full of laughter and fast action. We skipped a shot on our list due to the immediate patient need of one of the new pieces bought with the donation dollars raised by the Foundation.

This is what we at Pencilbox do best, help our clients help others. I have a great job.

So Cal Hospice Foundation Production

May 20 2009. I saw the SCHF printed brochure. It looks really nice. I worked with Joe Banuelos and Roxy from the office on it. I hope it works hard for the client. We cast/hired 7 models for this shoot, two of them I had worked with before.

Stiefel Production

May 16 2009. I helped one of my favorite Art Directors on a branding project he was working on. He sent me the comp on Tuesday night and we shot on Saturday that same week. We had some issues with the fabric background but eneded up doing a pretty thorough job for the client.