Scott McGregor :: Broadcom Photo shoot

Can you really control your corporate branding and look? I know the Broadcom Corporation is.

When Broadcom hired us to produce 2 portraits to have for editorial use in the future it seems as if the MarCom Director was thinking his answer if asked was going to be absolutely yes. If some magazine out there was going to use a picture of the Broadcom CEO it was going to be a specific look approved by this brand steward.

Casting for Stiefel Labs Inc.

Over the last two weeks we have been preparing for the Stiefel photo shoot. One of the major milestones for this project is finding the right model, the casting process. In a nutshell it is a test in staying organized with names and contact information and keeping focused while juggling agent personalities and client schedules. This all leads up to a live casting interview, where we take reference pictures and explain the objectives of the client to the potential talent. For this project we held our casting call at the Pencilbox Santa Ana office. Here are some of the pictures.
Next step hiring the favorites and setting the shoot date.

KIA Portrait Project

This was a project that required  I be part photographer and part ringmaster. We shot executives at the KIA Corporate offices in Irvine, CA in loose natural light situation and again with a more formal look. One of the executives took some pictures of me taking pictures. That was very cool, now I have proof for my family and friends that I actually do work.

Little Company of Mary Photo Shoot

Another feel good day. We ended up shooting the Healthy Kids Van and some new nuclear imaging equipment.

As always working with these folks at LCM is an experience full of laughter and fast action. We skipped a shot on our list due to the immediate patient need of one of the new pieces bought with the donation dollars raised by the Foundation.

This is what we at Pencilbox do best, help our clients help others. I have a great job.

I Hope Medical Van at Saddleback Memorial

Kathleen and I went out to Saddleback Memorial Hospital in San Clemente this week and shot for the iHope Foundation. Our main objective was to help build a library of images to help promote the work the foundation does for the underinsured and the homeless. This is Tim, I liked him. His smile was big and carefree but his eyes told another story.




This Doc was running around very busy but we stopped her anyway. I shot 12 frames and walked with 12 users.




This little girl was also very busy. Just like this little one we all walked away feeling better. I think I even saw Kathleen smile once.