Scott McGregor :: Broadcom Photo shoot

Can you really control your corporate branding and look? I know the Broadcom Corporation is.

When Broadcom hired us to produce 2 portraits to have for editorial use in the future it seems as if the MarCom Director was thinking his answer if asked was going to be absolutely yes. If some magazine out there was going to use a picture of the Broadcom CEO it was going to be a specific look approved by this brand steward.

Casting for Stiefel Labs Inc.

Over the last two weeks we have been preparing for the Stiefel photo shoot. One of the major milestones for this project is finding the right model, the casting process. In a nutshell it is a test in staying organized with names and contact information and keeping focused while juggling agent personalities and client schedules. This all leads up to a live casting interview, where we take reference pictures and explain the objectives of the client to the potential talent. For this project we held our casting call at the Pencilbox Santa Ana office. Here are some of the pictures.
Next step hiring the favorites and setting the shoot date.

KIA Portrait Project

This was a project that required  I be part photographer and part ringmaster. We shot executives at the KIA Corporate offices in Irvine, CA in loose natural light situation and again with a more formal look. One of the executives took some pictures of me taking pictures. That was very cool, now I have proof for my family and friends that I actually do work.

Owl Foundation Production

We were commissioned to shoot portraits for the new Owl Foundation website. It was a cloudy day but Nick Marley and I brought in the sunshine. I absolutely love shooting  CEOs and Presidents of companies they always see the value of a good portrait. They always have great stories and interesting commentary on current business conditions.
In this picture is Greg Burden, really good guy to meet. His company, The Owl Companies have been around since 1919. The rocks in the picture came from his quarry, the building was covered with them. A rock building, unusual for a building in Irvine.