martes, 22 de septiembre de 2009
Incentive Program
Pencilbox Studios created an incentive promotion to entice participation in our automotive client's sales programs.
jueves, 3 de septiembre de 2009
Upholding High Design Standards for Web Typography
This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla neque ipsum, rhoncus eu euismod sed, ullamcorper a urna. Aenean ut nibh odio, vitae mollis odio. Maecenas faucibus auctor interdum. Nam commodo vehicula sapien sit amet aliquam. Nam eu diam ac dolor volutpat consequat vitae at neque. Ut at tortor nisi. Aliquam sit amet sapien nibh. Vivamus quis tellus id eros volutpat condimentum sed ac ante. In vel tortor ac nibh sagittis pellentesque eu a est. Phasellus at libero massa, non mollis mauris.
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Whoa! Ultra Readable Text
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus nibh mi, commodo eu, pellentesque ut, blandit rutrum, ligula. Praesent ultricies urna a urna. Quisque massa. Cras ipsum diam, hendrerit id, accumsan sit amet, fermentum vel, dui. Morbi blandit commodo tellus. Aenean tincidunt pharetra leo. Curabitur euismod sollicitudin elit. Donec faucibus lacus nec sapien. Aliquam ipsum nisi, scelerisque et, commodo nec, consectetur vel, tellus. Cras ipsum diam, hendrerit id, accumsan sit amet, fermentum vel, dui. Morbi blandit commodo tellus.
Vivamus nibh mi, commodo eu, pellentesque ut, blandit rutrum, ligula. Praesent ultricies urna a urna. Quisque massa. Cras ipsum diam, hendrerit id, accumsan sit amet, fermentum vel, dui. Morbi blandit commodo tellus. Aenean tincidunt pharetra leo. Curabitur euismod sollicitudin elit. Donec faucibus lacus nec sapien. Aliquam ipsum nisi, scelerisque et, commodo nec, consectetur vel, tellus. Cras ipsum diam, hendrerit id, accumsan sit amet, fermentum vel, dui. Morbi blandit commodo tellus.
Praesent ultricies urna a urna. Quisque massa. Cras ipsum diam, hendrerit id, accumsan sit amet, fermentum vel, dui. Morbi blandit commodo tellus. Aenean tincidunt pharetra leo. Curabitur euismod sollicitudin elit. These are some more words to lengthen the line.
jueves, 27 de agosto de 2009
Social Media Strategy - Inbound Marketing Tool
Summarization
I read this article from Jeremiah Owyang, Corporate Media Strategy Director of PodTech.net,
Face it, we know technology constantly changes and we have to keep up with what is going on especially those in the Internet Technology, Marketing and Engineering sectors. Companies will benefit incorporating social media to not only their daily operations, but also many other departments including Marketing, Sales, IT, HR, and CRM. Whether your objective(s) are to increase visibility, increase business clientele, and revenues – a social media program will monetize in both the short and long run.
Recognize the new influences – Discover media, press, and analysts while thinking social media is another influencer.
Prepare for all scenarios – create an internal process and discuss how to deal during crises.
Do not shy away – Acknowledge any deficiencies no matter what, acknowledge discuss the current situation, act upon it well mannered - this will prevent outside forces from coming in. Stay relevant, address any issues.
Human media is at your disposal - KFC has demonstrated this well during a crises. Consider using video to humanize communications, during a crisis this could be a big difference.
Address the good as well as the bad – Planning for the negative, be sure to be responsive to the positive, if a customer raves about your service, plan a way to respond.
Track who’s who! Create an internal database (easiest a .CSV or .XLS) of all contacts and descriptions. Consider an internal friend feeder or company wiki or linkedin profile.
Appoint and Empower - For a large company, figure out the key employee to respond to bloggers and social media. Teach without bias while praising and empowering the key employee.
Employees will blog, embrace and abide by blogging ethics policy – Have your key employees that can contribute by discussing your current plan of strategy. Customers will usually trust the employee’s view of the company’s product/service.
Consider creating the "Air Traffic Control Tower." - Just like the airport create an internal process for your employees on how to blog, what to and what not to say and indicate what is happening in the blogosphere.
It seems to be the final or initial question at mind from business managers – “What’s in it for me?” How do you convert social media? – Three ways
A living whitepaper by your companies thought leaders
A rapid response tool. Think about how long a public release takes to craft.
A conversation starter. Encourage your sales team to send controversial topics and blogs to prospects and customers to elicit dialogue, event no agreements. Upload the FAQ’s.
I hope these have helped you get a feel about corporate social media and the advantages of incorporating this new technology.
I read this article from Jeremiah Owyang, Corporate Media Strategy Director of PodTech.net,
Face it, we know technology constantly changes and we have to keep up with what is going on especially those in the Internet Technology, Marketing and Engineering sectors. Companies will benefit incorporating social media to not only their daily operations, but also many other departments including Marketing, Sales, IT, HR, and CRM. Whether your objective(s) are to increase visibility, increase business clientele, and revenues – a social media program will monetize in both the short and long run.
Recognize the new influences – Discover media, press, and analysts while thinking social media is another influencer.
Prepare for all scenarios – create an internal process and discuss how to deal during crises.
Do not shy away – Acknowledge any deficiencies no matter what, acknowledge discuss the current situation, act upon it well mannered - this will prevent outside forces from coming in. Stay relevant, address any issues.
Human media is at your disposal - KFC has demonstrated this well during a crises. Consider using video to humanize communications, during a crisis this could be a big difference.
Address the good as well as the bad – Planning for the negative, be sure to be responsive to the positive, if a customer raves about your service, plan a way to respond.
Track who’s who! Create an internal database (easiest a .CSV or .XLS) of all contacts and descriptions. Consider an internal friend feeder or company wiki or linkedin profile.
Appoint and Empower - For a large company, figure out the key employee to respond to bloggers and social media. Teach without bias while praising and empowering the key employee.
Employees will blog, embrace and abide by blogging ethics policy – Have your key employees that can contribute by discussing your current plan of strategy. Customers will usually trust the employee’s view of the company’s product/service.
Consider creating the "Air Traffic Control Tower." - Just like the airport create an internal process for your employees on how to blog, what to and what not to say and indicate what is happening in the blogosphere.
It seems to be the final or initial question at mind from business managers – “What’s in it for me?” How do you convert social media? – Three ways
A living whitepaper by your companies thought leaders
A rapid response tool. Think about how long a public release takes to craft.
A conversation starter. Encourage your sales team to send controversial topics and blogs to prospects and customers to elicit dialogue, event no agreements. Upload the FAQ’s.
I hope these have helped you get a feel about corporate social media and the advantages of incorporating this new technology.
domingo, 23 de agosto de 2009
New FDA Regulations and Social Media
The announcement this week from the new head of the FDA that they are going get tougher on marketing could not have come at a worse time for drug companies who are already reeling from a hostile marketing environment....a new tougher stance will ultimately translate into marketers taking less risk because of legal and regulatory people who are don't understand the new marketing environment.
The web is all about users not marketers or messages...if visitors don't like your message they can turn you off with a click of the mouse and consumers love having this power.
The difference between a good eMarketing and great eMarketing person is that a great eMarketing person can translate web metrics into meaningful insights that raise eyebrows and get the light bulbs turned on. For example, by analyzing web paths thru the site a great eMarketing person can identify how people are going through the decision process in determining is a product is right for them. They can then take this information and optimize websites with something called "intuitive navigation" which arranges navigation based on the way consumers think about products or brands.
Most marketers will chose the safe road and thus the ROI of traditional DTC (direct-to-consumer) will continue to suffer. Consumers are overwhelmed with health information and want to quickly get the information they need without having to sort through millions of web pages.
Pencilbox Takeaway: Use the right vehicle that targets your customer most effectively. Support the strategy with clever creative to break out from the pack.
The web is all about users not marketers or messages...if visitors don't like your message they can turn you off with a click of the mouse and consumers love having this power.
The difference between a good eMarketing and great eMarketing person is that a great eMarketing person can translate web metrics into meaningful insights that raise eyebrows and get the light bulbs turned on. For example, by analyzing web paths thru the site a great eMarketing person can identify how people are going through the decision process in determining is a product is right for them. They can then take this information and optimize websites with something called "intuitive navigation" which arranges navigation based on the way consumers think about products or brands.
Most marketers will chose the safe road and thus the ROI of traditional DTC (direct-to-consumer) will continue to suffer. Consumers are overwhelmed with health information and want to quickly get the information they need without having to sort through millions of web pages.
Pencilbox Takeaway: Use the right vehicle that targets your customer most effectively. Support the strategy with clever creative to break out from the pack.
viernes, 24 de julio de 2009
Scott McGregor :: Broadcom Photo shoot
Can you really control your corporate branding and look? I know the Broadcom Corporation is.
When Broadcom hired us to produce 2 portraits to have for editorial use in the future it seems as if the MarCom Director was thinking his answer if asked was going to be absolutely yes. If some magazine out there was going to use a picture of the Broadcom CEO it was going to be a specific look approved by this brand steward.
When Broadcom hired us to produce 2 portraits to have for editorial use in the future it seems as if the MarCom Director was thinking his answer if asked was going to be absolutely yes. If some magazine out there was going to use a picture of the Broadcom CEO it was going to be a specific look approved by this brand steward.
jueves, 16 de julio de 2009
Simplicity at it's Finest!
The fonts you use for your website are an important decision, as they will often reflect your site’s tone and affect its visual impact. PixelCraft brings simple, beautiful font treatments to a Wordpress theme that's built to handle all types of content. Large fonts, small fonts - whatever you might need to send your message to users, PixelCraft has it!
6
When I was just getting started in design, I asked one of my favorite designers what single thing I could do to improve and expand my capabilities as a designer. His answer: "Read. Read everything you can get your hands on, empty your bank account, then read some more". Looking back on 7 years of designing, I'd have to say that was the single greatest bit of advice I ever received. So, without further ado, here's my list of recommendations.
Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design by William Lidwell, Kritina Holden, and Jill Butler. Out of every book on my shelf, this is the one I find myself returning to time and again. This is an amazing little hardcover that breaks the entire world of design into 100 distinct, easy to follow concepts that will focus the way you think about anything that's been designed (and that could be everything, but I'm not here to debate religion). If you're to buy one book on this list, this is the one. Useful, practical, easy to read.
Soak, Wash, Rinse, Spin by Tolleson Design. This was one of my first design books, and still one of my favorites. Chalk full of useful information about the process behind successful design projects.
Screen: Essays on Graphic Design, New Media, and Visual Culture by Jessica Helfand and John Maeda. For anyone who's ever complained that there isn't enough relevant, contemporary, erudite writing about modern design dillemas, I submit exhibit A. As one reviewer on amazon put it: "Things we all were thinking... only worded much better". This tiny book packs a whallop of mind-bending analysis.
Noise Four by Attik. Often called the "big white book" or "the design bible" (although I would disagree), this 5lb book is a visual feast of experimental design pieces. Great resource if you're seeking a quick entry into modern experimental graphic design or just some inspiration to break up the monotony of cut and paste projects.
Visual Creativity by Mario Pricken. Great analysis of the mental processes behind "visual imagination". This book systematically breaks down different types of visual imagination and provides lots of great excercises that one can practice to enhance their own capacity to blow people's minds. Oh, and it catagloues some of the greatest pieces of advertising in the last couple years on high quality glossy paper. Perfect coffee table fodder for the budding graphic artist.
Typography 27 by the Type Directors Club. Really, any book from this series is worth its weight in gold. If you're going to follow one series of design annuals, this is it... phenomenal from every aspect.
Grid Systems in Graphic Design by Josef Muller-Brockmann. THE definitive guide on grid systems in graphic design. A fantastic guide for solving just about any design problem with a grid. If you haven't cracked into grid systems yet, this is the book; if you've backslidden in your ways, now's the time to reaffirm your faith.
I'll be adding lots more in the future... I pride myself on a library of great design books and magazines. For any budding designer looking for a way to go beyond the standard textbooks, books are a great way to get started (and I would argue that these are perhaps a better, more robust form of education than the textbook variety).YouWorkForThem.com and Amazon are great places to pick them up on the cheap too.
6
When I was just getting started in design, I asked one of my favorite designers what single thing I could do to improve and expand my capabilities as a designer. His answer: "Read. Read everything you can get your hands on, empty your bank account, then read some more". Looking back on 7 years of designing, I'd have to say that was the single greatest bit of advice I ever received. So, without further ado, here's my list of recommendations.
Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design by William Lidwell, Kritina Holden, and Jill Butler. Out of every book on my shelf, this is the one I find myself returning to time and again. This is an amazing little hardcover that breaks the entire world of design into 100 distinct, easy to follow concepts that will focus the way you think about anything that's been designed (and that could be everything, but I'm not here to debate religion). If you're to buy one book on this list, this is the one. Useful, practical, easy to read.
Soak, Wash, Rinse, Spin by Tolleson Design. This was one of my first design books, and still one of my favorites. Chalk full of useful information about the process behind successful design projects.
Screen: Essays on Graphic Design, New Media, and Visual Culture by Jessica Helfand and John Maeda. For anyone who's ever complained that there isn't enough relevant, contemporary, erudite writing about modern design dillemas, I submit exhibit A. As one reviewer on amazon put it: "Things we all were thinking... only worded much better". This tiny book packs a whallop of mind-bending analysis.
Noise Four by Attik. Often called the "big white book" or "the design bible" (although I would disagree), this 5lb book is a visual feast of experimental design pieces. Great resource if you're seeking a quick entry into modern experimental graphic design or just some inspiration to break up the monotony of cut and paste projects.
Visual Creativity by Mario Pricken. Great analysis of the mental processes behind "visual imagination". This book systematically breaks down different types of visual imagination and provides lots of great excercises that one can practice to enhance their own capacity to blow people's minds. Oh, and it catagloues some of the greatest pieces of advertising in the last couple years on high quality glossy paper. Perfect coffee table fodder for the budding graphic artist.
Typography 27 by the Type Directors Club. Really, any book from this series is worth its weight in gold. If you're going to follow one series of design annuals, this is it... phenomenal from every aspect.
Grid Systems in Graphic Design by Josef Muller-Brockmann. THE definitive guide on grid systems in graphic design. A fantastic guide for solving just about any design problem with a grid. If you haven't cracked into grid systems yet, this is the book; if you've backslidden in your ways, now's the time to reaffirm your faith.
I'll be adding lots more in the future... I pride myself on a library of great design books and magazines. For any budding designer looking for a way to go beyond the standard textbooks, books are a great way to get started (and I would argue that these are perhaps a better, more robust form of education than the textbook variety).YouWorkForThem.com and Amazon are great places to pick them up on the cheap too.
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